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Instagram offers dramatic reach for brands. And the potential reach of Instagram marketing has grown substantially this year! 90% of Instagram users follow at least one business.

The popularity of Instagram is incredible. The only trouble with a platform that boasted over 1 billion active users is making sure your posts are found by people who are interested in what you have to say or sell. Here are my top tips for getting the most out of Instagram for your business.

Cleary Communicate What You Do Set up your profile properly. Use a great profile image, make sure your Instagram handle instantly conveys what you do, and write a good bio. Don't forget to include your website URL!

In just 150 characters, your Instagram bio needs to make a great first impression, convey your brand personality, and tell people why they should follow your business page! For most brands, your Instagram profile photo should be your logo.

Give Your Posts A Distinctive Look & Consistent Look Instagram is a very visual platform, so make it work to your advantage. Using the same signature filter and maintaining the same style of photography will give your posts a consistent style, which makes them more appealing to the eye.


Hashtags help people navigate through millions of posts to find what's relevant or of interest to them. Research has shown that using 10+ hashtags is good, but don't go too mad beyond that – too many looks a bit spammy, and less is more definitely applies here! Make life easy for yourself! Save common hashtags for your business on your smartphone using the standard notes app. It makes it so much easier to prepare your hashtags and post them easily and consistently every time.

Quality control is important

Make sure your pictures look amazing. Dismiss anything that looks poor or is blurred from camera shake. Keep things simple and shoot directly from your smartphone for ease of posting.

Use layout and angles

The Instagram Layout app (for iPhone or Android) is really good for creating interesting montages, especially if you want to post a sequence of images or show a step-by-step guide. Canva is a great free tool which you can use to create your own cool Instagram Stories.

Use links and landing pages

Presumably, you are using your Instagram posts to encourage followers to do something , whether that is to read your latest blog post, discover your new ebook, enter a competition or sign up to your email newsletter.

Share the love

Growth on Instagram depends to an extent on demonstrating that you are engaged with your particular Instagram community.

Plan your posts

Just like a blog, it makes sense to plan your Instagram activity. Set up a rolling three-month content plan for all your social media, and spend time to work on images, captions and hashtags. They have many scheduling apps to chose from I use and enjoy the app called preview.

Track what's working

Google Analytics will show what traffic and conversion you're getting from Instagram. If you have an Instagram Business Account you have the added bonus of Instagram Insights, which shows how effective your posts are.

Instagram advertising is working really well for businesses. No matter how tight your marketing budget may be, it's well worth dipping your toes and seeing what attraction you can gain for your business through instagram.

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